This blog post was originally posted December 1, 2016. Then it became part of my book, Dark Nights of the Soul. The holidays are upon us, so I’m posting this excerpt to remind folks not to forget to give thanks during the Christmas season. I want to encourage everyone to shop stores that are closed on Thanksgiving day.
Sometime in December, probably multiple times, I expect to hear about the “war on Christmas,” because someone said Happy Holidays instead of Merry Christmas. Has anyone noticed there has been an ongoing war on Thanksgiving?
I remember when stores would wait until after Thanksgiving to play Christmas music and put up Christmas decorations. Black Friday marked the beginning of the Christmas shopping season. Now, it’s the day after Halloween. This year, on November 1, I was in a discount grocery store. It was sunny and almost 80 degrees outside, not even a hint of snowflakes, and I heard “Sleigh Bells” through the store speakers. I wanted to shout, “This is just wrong, people! It’s still more than three weeks until Thanksgiving!”
And a few years ago, stores started opening on Thanksgiving day. Really? You can’t wait until Black Friday for your big sale?
Good or Bad for Business?
A USA Today article showed the state of the debate from the business side. On one hand, there is the question about whether it makes business sense. Instead of resulting in more sales and profits, the numbers suggest Thanksgiving Day sales dilute the sales and purchases of Black Friday. So you are open on this holiday, but overall you are not making any more money. On the other hand, some believe being closed on Thanksgiving will soon be outdated. Most stores used to be closed on Sunday. Now shopping and running errands on Sunday is normal. Will the same thing happen with Thanksgiving?
“As long as shoppers want to make purchases on Thanksgiving, stores will continue to accommodate them,” one professor said.
Either way, however, it comes down to a business decision. Retailers need to maximize the Christmas shopping season any way they can. If you don’t make it at Christmas, you don’t make it. I understand that. But do you have to make your employees sacrifice a major holiday and the last chance to spend meaningful time with their families before the Christmas rush?
Why Am I Talking about This on a Blog about Faith and Depression?
Because gratitude and giving thanks are powerful antidotes to depression and perhaps the most important (and underrated) acts of faith. Think about a time when you were truly grateful from the bottom of your heart. When gratitude overwhelmed you. Were you depressed then? Did it even occur to you that you could possibly be depressed at that moment? That’s what I mean about it being a powerful antidote. You can’t be depressed when you are truly thankful.
We have a day set aside to give thanks for our blessings and the blessings of this nation: the fourth Thursday of every November. And every year we ignore it, trivialize it, and treat it as a speed bump in our rush to get started shopping for Christmas. Black Friday is threatening to take over Thanksgiving altogether. Taking even one day out of the shopping season to stop, remember our blessings, share them with our families, and be thankful is treated as a waste of time, and even worse, a waste of money.
Isn’t that a perfect metaphor for our lives? We rush and rush to acquire more stuff and buy the love of our families and never stop to be grateful for what we already have. Sounds like the perfect recipe for depression.
So this year I am going to support Thanksgiving by doing my Christmas shopping only at stores that close on Thanksgiving Day. And I will wait until after Christmas before I shop any stores that were open on Thanksgiving. The only way this will change is if consumers prove to these companies that it really makes no business sense to try to make people shop when we should be giving thanks.
If the only prayer you ever say in your entire life is thank you, it will be enough.-Meister Eckhart (1260-1328)
Grace and peace to you.
 Josh Hafner, “To Open or Not? Inside Stores’ Thanksgiving Dilemma,” USA Today, October 19, 2016, https://www.usatoday.com/story/money/nation-now/2016/10/19/open-not-retailers-wage-battle-thanksgiving/92380280/